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The Liwa storyFrom a simple observation
From a simple observation
to a bigger idea
Liwa began with a question: why doesn't Iran have a sports club in the full sense of the term?
Where did Liwa begin?
The idea for Liwa Fitness Club began with a simple but significant observation about Iran's sports market:
Iran lacks the kind of connected sports club commonly found internationally.
In many countries, a sports club offers more than introductions to coaches. A single membership fee gives athletes access to integrated services, from training and coaching to equipment discounts, health services, recovery and lifestyle benefits.
✕The common approach in Iran:
- ✕A club simply brings a few coaches together
- ✕Athletes pay each coach separately
- ✕Club membership offers no additional value
- ✕Nutrition, physiotherapy and equipment services remain disconnected
What is the idea behind Liwa?
Liwa is a digital sports club, with more to offer than a training platform alone.
Liwa aims to give athletes one membership that connects them to a complete sports ecosystem.
Liwa offers club membership, rather than selling individual training plans.
The Liwa ecosystem
Liwa membership connects you to these integrated services:
Training and coaching
Nutrition
Physiotherapy and recovery
Sports equipment
Lifestyle benefits
Performance monitoring
What does a connected sports club offer?
In many countries, sports club membership means access to a complete ecosystem, from pools and gyms to nutrition consultations and equipment discounts, all with one monthly subscription.
Liwa brings this idea online and adapts it to Iran's market. Our aim is to build a connected club that goes beyond a training app.
Join Liwa
If you want a connected, comprehensive sports experience, Liwa is building an ecosystem you can belong to.